Digital Marketing

Usability Testing

Visual Design

Info Architecture

The most important area of SolidWorks.com is the product section. Prior to our major redesign, the product pages were visually mundane, text-heavy, and not well architected. I opened this project by first leading product managers and domain content specialists through an information architecture exercise, working with them to determine the best structure of the section. I then led a team of designers to establish effective ways to visually depict the themes of the different software, eventually applying oversize illustrations to grab the viewer’s eye and orient the user in each product category. Finally, we worked to generate an inventory of existing and newly created content to populate these pages with compelling video, text, and collateral.

This major revision to the product section of the SolidWorks.com website started with a review of the information architecture with product marketing managers to ensure the message was being communicated effectively through the page structure.